New product alert, so good it deserves it’s own post – pre episode 22.
We’ve been there for coke, through flavor changes calorie and sugar cuts. From diet and zero to orange flavored coke it’s pretty clear that the brand is not lacking in ingenuity. This time coke has really stretched it’s normal boundaries to give us a new kind of caffeinated beverage. Coca Cola, Coffee.
Maybe you’re like me and wondering why the iconic brand wouldn’t just invest in making better, successful energy drinks. Why make the swap to coffee?
Well, let’s take a look at the snack-specs.
I think the most important note we can see from these specs is the amount of caffiene. Maybe this creates a big difference for the soda brand. Less caffiene than a cup of coffee, but more than your standard coke.
The more I think about this the more it makes sense. My caffeine addiction and mentality of ‘the more caffeine the better’ may have clouded my product judgement. So many of my friends say they drink coke for the caffeine. I never really understood this because for an addict there isn’t nearly enough caffeine in soda to feel the jitters. This is what they love though – the sweet spot of caffeine. So maybe if this market of people like the taste and are soda drinkers, they could possibly get their caffeine fix from this new, ‘coffee coke’.
Reading up on the new canned coffee, I absolutely love this quote from the Washington Post (article linked here) where a focus taste tester said, “Sips like a Coke, finishes like a coffee.”
I can’t wait to try this product, in fact I’m running out to find one now. Send your review to @snackbreakmeg on Instagram.
SnackBreak Coffee Review: Black Rifle Coffee Company
Black Rifle Coffee Co is not only badass in every way, their coffee is just as good.
If you’re not familiar with this brand here are the specs :
Veteran owned and operated. The founder and CEO of BRCC, Evan Haferis a Green Beret (impressed yet?) who has broken down the coffee process piece by piece to bring at home coffee drinkers a tasty beverage that is far from ordinary.
It’s pretty well known that I’m a die hard caffeine addict. My toxic trait really is needing to buy iced coffee every time I leave the house. Literally, every time.
For Christmas I was blessed with a popular device that I had been resisting for far too long, the Kuerig. Here me out, I don’t just drink one cup so why would I want to re-brew for every cup? Nope, I was wrong. It’s so easy and it’s so nice to have a FRESH cup every – single – time.
I’ve been wanting to try BRC but with the holidays I just kept forgetting to order. So finally, with my Kuerig now up and running *every morning* I finally got around to ordering a sample pack of BRCC coffee ’rounds’ aka kcups linked here.
They offer a ‘Coffee Club’ subscription service that offers free shipping, right to your home. For veterans and service members, BRCC is committed to hiring $10,000 upon their growth as well as military preference to veteran owned suppliers and vendors.
Truthfully, this coffee brand is worth trying. They are making a fantastic product and still serving by sending coffee to troops world wide.
You already know what’s next, send SB your coffee reviews! Find the SB on instagram @snackbreakmeg